Avoiding Future Regret in Purchase-Timing Decisions
نویسندگان
چکیده
منابع مشابه
Avoiding Future Regret in Purchase-Timing Decisions
When deciding when to make a purchase, people often compare their outcomes to those that would have occurred had they purchased earlier or later. In this article, we examine how preand postpurchase comparisons affect regret and satisfaction, and whether consumers learn to avoid decisions that result in regret. In the first two experiments, we show that information learned after the purchase has...
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ژورنال
عنوان ژورنال: Journal of Consumer Research
سال: 2001
ISSN: 0093-5301,1537-5277
DOI: 10.1086/319620